What makes our event content effective
Crafted to stop crowds in their tracks, simplify complex ideas, and create lasting brand impressions — all while supporting your sales conversations and extending value far beyond the event floor.
- Captures attention instantly
- Optimized for all screen types
- Easily repurposed for social media and internal sales
- Works perfectly even without sound
- Built to support your booth pitch flow
- Delivers long-term value beyond the event
Lichtzug
How our trade show & event videos help turn attention into opportunity
Capturing attention with purpose-built content
Most event videos are either too vague or too cluttered. We focus on creating sharp, purposeful content that helps your sales team, draws visitors in, and continues to work long after the event is over. Whether you’re showcasing an innovation or summarizing the experience, our goal is to craft stories that align with your strategy — not just your schedule.
Our trade show and event films are designed to do more than document — they distill key messages and generate real interest. Whether it’s for a booth loop, a keynote reveal, or post-event content, we build high-impact visuals that get remembered and shared.
what you get
What is included in our trade show & event video services?
From pre-event teasers to full post-event recaps, our content is designed to support your team before, during, and after the event. We make sure every asset has a job to do — whether it’s drawing foot traffic, impressing leads, or extending the ROI long after the lights go down.
Videos
Coverage
Reels
Film
Videos
Pre-Event Teaser Videos
Whether you’re preparing for a massive industry expo or a niche trade event, we help you turn that one-time moment into a long-lasting marketing asset. Our tailored video packages are crafted to serve you before, during, and long after the show. We focus on strategic content creation that increases visibility, strengthens your brand, and maximizes your ROI — not just on the day of the event, but across your sales funnel.
Coverage
On-Site Highlight Coverage
While your team focuses on real-world interactions, we focus on capturing them in a compelling, cinematic way. From live demos and product showcases to behind-the-scenes energy and booth traffic — we turn raw trade show energy into usable footage. You get same-day or next-day cuts for social media, plus a polished event highlight film that reflects your professionalism and scale.
Reels
Interview & Testimonial Reels
Trade shows are a rare opportunity to get everyone in the same place — from satisfied clients to subject-matter experts and team leads. We’ll help you capture meaningful interviews, customer testimonials, and insight clips that become powerful evergreen content for your website, sales outreach, or internal training.
Film
Post-Event Recap Film
Once the dust settles, we craft a high-impact recap video that brings everything together. This isn’t just a memory reel — it’s a strategic storytelling tool. Perfect for sharing on LinkedIn, embedding in case studies, using in post-show emails, or showing your management team what the investment delivered. You’ll walk away from every event with a professional asset that extends your visibility, reinforces your positioning, and proves results.
Creating Success
What makes our trade show & event content so effective?
Capture attention before, during, and after
We help you engage your audience at every stage — from teaser campaigns to live show coverage and follow-up content. This full-funnel approach ensures your investment delivers long-term value, not just one-day impact.
Cinematic quality meets industrial precision
Our team specializes in high-quality visuals tailored for complex B2B environments. Whether you're showcasing machines, software, or services, we make sure your booth and brand leave a lasting impression in a crowded hall.
Repurpose-ready footage for ongoing campaigns
The content we create is designed to be modular and future-proof. Use clips from your event video in social media, recruitment, internal comms, or sales enablement — maximizing ROI across multiple departments.
“Working with Lichtzug for our trade show presence changed the game. Their content helped us stand out visually and communicate our tech in a way that really connected. We had more foot traffic, more leads — and way better follow-ups afterward.”
HEAD OF MARKETING
The proof is in the numbers
Why video content drives results at trade shows & industry events
74%
of event marketers say video is the most effective content format for driving booth engagement.
2x more
attendees stop at booths using dynamic video displays versus static signage.
80%
of companies that use video at trade shows say it improves post-event follow-up and lead quality.
FAQ
FAQs about trade show & event video content
Looking to understand how video content can enhance your trade show presence or support your industrial brand at events? Browse our most frequently asked questions:
Trade show video content includes tailored visual assets designed to attract attention, explain complex products, and boost engagement at trade fair booths or industry events. This can range from looped sizzle reels to technical explainers and brand films.
A good trade show or event video is short, visually striking, and clearly communicates your product’s value or unique angle. It needs to work without sound, stand out in a busy space, and match your booth’s design and messaging.
Absolutely. Our trade show content is made to be repurposed — from follow-up emails to your website, social channels, and internal training. You get long-term value from one production.
Depending on complexity and available material, production can range from a few days to several weeks. For tight timelines, we also offer express delivery solutions.
