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Costumer Stories
To strengthen their brand and build trust with future clients, Baumueller partnered with Lichtzug to create high-quality customer success stories. These films highlight real-world applications of their automation and drive systems, providing valuable social proof across multiple industries and boosting sales engagement.
About Baumueller
Baumüller is a leading German provider of electric automation and drive systems. Headquartered in Nuremberg, the company employs around 2,000 people across global locations. Baumüller develops intelligent solutions for industrial machinery and e-mobility, offering services that span engineering, production, and full life cycle support.
The challenge
Baumüller wanted to highlight how their automation and drive systems perform across a wide range of real-world applications. To build trust with potential clients and provide strong social proof, we developed a series of cinematic customer success stories. These films showcase the systems in action across various industries, making complex technology feel accessible and relevant.
The content now plays a key role in Baumüller’s sales strategy—used at trade shows, in presentations, and online—to strengthen their brand credibility and help their teams demonstrate the real-world impact of their solutions.
Services Used:
STRENGTH IN Visuals
Business impact
Since partnering with Lichtzug, Baumüller has strengthened its presence in key markets by using cinematic customer success stories to illustrate real-world applications of their automation technology. These films not only elevated their brand image but also became powerful tools for their sales and marketing teams.
Real-use films sparked stronger conversations at trade shows and online.
Authentic application stories
Every video features real-world technology in action.
The sales team now uses the stories as key proof in prospect meetings.
Proven content.
Real impact.
As part of our collaboration, Baumueller gained a reliable partner for visual storytelling. By working closely with their marketing and sales teams, we developed a series of customer films that showcased their automation and drive systems in real-world industrial use.
“These high-quality productions helped simplify complex technology, created emotional resonance, and became valuable tools for sales presentations, trade shows, and online lead generation.”
- Customer success films for core sectors
- Snippets for sales and social media
- Cinematic visuals for flexible reuse
- A repeatable content framework
